THIS IS A VULVA
Founded in 2016 by me, Jo Corrall, This is a Vulva is a sex education and vulva diversity campaign with the aim of stemming the rise in people wanting labiaplasty.
In 2016, I went to Women of the World Festival and was given a colour by numbers vulva drawn by Jo Harrison.
It went straight up on the fridge, prompting friends to ask 'what is THAT bit?' and 'I don't think I have that bit'. Which made me realise that we don't know all that much about vulvas, even when we have one.
So This is a Vulva began. And what started as a way of putting more vulvas on the internet to raise awareness, turned into a much larger campaign to help educate people on the diversity of vulvas and ultimately make people accept their own, rather than deciding to go under the knife to get that 'designer vagina' that we see in free porn or medical text books.
I soon discovered some heart-breaking statistics.
Girls as young as 9 are asking for labiaplasty on the NHS
In 2016, we were at a 21 year low for people attending their smear tests. When asked why they didn't go, some said they were worried they looked 'wrong' and were too embarrassed.
65% of young women are too embarrassed to use the words vagina and vulva
Labiaplasty is the fastest growing cosmetic surgery in the world